The most common build question in Pakistan, answered honestly.

WordPress wins when - Non-technical people must edit content (posts, products, pages) - You need plugins: forms, SEO tools, multilingual, bookings - The site is content-heavy: blogs, news, catalogues - Speed of assembly matters: theme + plugins beats weeks of coding

Costs: free software, PKR 5,000–20,000 premium themes (or PKR 0 with a lean free theme), plugin subscriptions occasionally.

Custom PHP wins when - The site is a fixed shape: a 5-page business site, a landing page, a portfolio - Speed and slimness matter most: no plugin weight, pages in milliseconds - Security surface is minimal: no third-party plugin supply chain - It is a learning project or you enjoy the control

Costs: your time (or a developer's), hosting only — no licences.

The decision rule Will non-technical people edit this site regularly? → WordPress. Is it a small, stable site that rarely changes? → custom PHP. Everything else is preference.

The hybrid that works Kairalmas customers often run both on one plan: the main site in WordPress, landing pages and tools in raw PHP folders — same hosting, one bill, each tool doing what it is best at. The file manager and code editor handle both without distinction, and 24-hour versioning has your back in either world.