'We have a Facebook page' is the most expensive assumption in Pakistani small business. Here is what the page cannot do — and how the two work together.

What the Facebook page cannot do 1. Win Google searches: 'plumber Gulberg' results show websites, not Facebook pages (pages appear only with strong activity — and never as your own controlled result) 2. Guarantee reach: your post reaches 2–10% of your followers organically. The other 90% only see you if you pay 3. Hold your catalog properly: scrolling a page's photos is not a menu, a price list or a shop 4. Build email/WhatsApp lists you OWN: Facebook owns the audience relationship 5. Survive policy changes: one mistaken community-standards flag and your business's entire web presence vanishes pending appeal

What the page does brilliantly Discovery through shares, community trust via comments, cheap boosted posts targeted by city, and the social proof of an active presence.

The combo that wins Facebook/Instagram = discovery and daily presence. Website = the place search traffic lands, the catalog lives, the prices are published and the WhatsApp ordering flows from. The page's bio links to the site; the site's content gives the page something worth sharing.

The cost math A page is free; a website is PKR 49–349/month. The businesses winning local search have both — the ones losing to competitors have only the page. The Launch trial makes the experiment free too.