Patients check doctors online before booking — and a bare profile on an aggregator feels less trustworthy than your own page. Here is what a clinic site needs.
The trust block (the whole game) - PMDC/PMDC-equivalent registration number displayed - Degrees and institutions, years of experience - Real clinic photos — waiting area, consultation room, equipment - Named staff with roles (patients remember the receptionist who helped them)
The practical pages 1. Homepage: specialty, timings, location, appointment button 2. Appointment page: WhatsApp booking preferred by 90% of Pakistani patients — with a booking template ('name, age, concern, preferred day') 3. Timings page: OPD hours, off days, Ramzan/Eid schedules — updated, because wrong timings destroy goodwill 4. Services/conditions: one page per main service (ultrasound, dental, physio) — these rank locally 5. Fee transparency: consultation fee ranges published — patients respect it and pre-qualify themselves
What NOT to do No patient photos without written consent, no guaranteed-cure language (ethics and advertising codes), no medical advice blog that replaces consultation — educational content, yes; prescriptions, never.
The technical basics Free SSL (patient data deserves encryption), mobile-first (patients search between tasks), fast hosting so the site loads on hospital Wi-Fi, and a domain that matches the doctor/clinic name exactly.
A clinic website is not marketing — it is the digital reception. Make it as professional as the practice.