Home bakers and cloud kitchens built Pakistan's food-delivery culture on WhatsApp — and now hit its ceiling: order chaos, price questions, no discoverability. The website is the upgrade.

The menu page (the whole product) Items with photos, prices, sizes/weights and lead times ('24-hour notice for custom cakes'). Rotating weekly menus live here — the URL you drop in the WhatsApp status instead of ten blurry screenshots.

The order window system Publish your ordering rhythm: 'orders open Sunday 6pm, delivery slots Tue–Sat'. The website holds the form/menu; WhatsApp handles confirmation and address. This one system ends the 3am order-management misery.

Payment and delivery terms, published COD on delivery, Easypaisa/JazzCash advance for custom cakes (the industry standard for reason), delivery charges by area, minimum order. Clear terms filter time-wasters and protect the margins home businesses famously bleed.

The hygiene-trust signals Kitchen photos (real ones), food-safety practices ('gloved prep, sealed packaging'), customer review screenshots, and your home-city delivery map. Home food is a trust purchase — show the operation honestly.

Tech notes A Launch plan (PKR 49/month after trial) carries a menu site easily; photos to WebP; the PKR 999 store theme if you take payments directly. Instagram remains the discovery engine — the website becomes the menu, the terms and the order system it always needed.